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To be a reputable leader in the socks and legwear-apparels, to be recognized as the “socks people”
Provide great & unique foot and leg wear for a comfortable and fun experience.
Empowering employees with excellent product knowledge thus providing excellent customer service advising customers with the right choice.
Sharing the knowledge that socks are as important as a comfortable piece of clothing and fitting as a pair of shoes.
To manufacture a wide range of socks to be developed that can comfort every feet and fit every shoe design.
Producing quality legwear with trendy designs & colours to make a statement.